Our Mission?

Based in a small studio in Glasgow's city centre, Nudge Innovations makes reusable products designed to last, not just replace disposables, but outlast them. Our product, Duet, combines a reusable coffee cup and water bottle into one compact, stackable system, built to remove the friction that makes people reach for single-use alternatives.

We're not interested in flooding the market with more stuff. Instead, we focus on long-term, durable design that holds up to daily use, so fewer products need replacing over time.

Every Duet is backed by real data. We’ve conducted a full cradle-to-gate life cycle assessment of Duet in line with ISO 14040/14044 standards, so our sustainability claims are grounded in evidence, not just marketing.

Got a question? Get in touch — we'd love to hear from you, or follow us on socials @NudgeInnovations.